The coquette trend, a novel and intentionally humorous wave, is currently sweeping across TikTok, amassing billions of views. It's a modern spin on the "girl dinner" and "girl math" trends that previously took the platform by storm. The essence of the coquette aesthetic is to create a hyper-feminine and playful style, often represented with pink bows.
A Viral Sensation: Unraveling the Coquette Trend
The coquette trend involves users adorning various objects, including food items, pets, and even gym equipment, with pink ribbons. The trend has struck a chord with the Gen Z audience on TikTok, who find it a fun, satirical means to express femininity.
"The coquette aesthetic is a way to express your femininity, but in an extremely self-aware way." - Sierra Palian, TikTok user
The Evolution of the Trend: From Coquette Aesthetic to Bows on Everything
The coquette trend's roots trace back to the “coquette” aesthetic, which was initially popularized on TikTok. It was a style marked by flirtatious, soft, and hyper-feminine elements. Over time, this aesthetic evolved into the coquette bow trend, where users began affixing pink bows to a range of items, from Raising Cane’s chicken tenders to resignations letters.
The Soundtrack of the Trend: Lana Del Rey's "Let The Light In"
The trend's soundtrack is Lana Del Rey's song, "Let The Light In," adding a layer of musical femininity. More than 116,000 TikTok videos, many of which are part of the coquette bow trend, feature this song, leading to more than 124 million streams on Spotify.
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Viral Examples: Pets, Food, and Random Objects
In the coquette bow trend, users have showcased their creativity by wrapping pink bows around various items. Some of the most viewed clips include pets like rottweilers and poodles adorned with bows, while others have extended this trend to gym equipment and jars of pickles. Some users have even applied it to their food, designating these bow-adorned meals as "girl dinner."
The Coquette Bow Trend: A Mixture of Previous "Girl" Trends
This trend seems to have assimilated elements from previous "girl" trends on TikTok, namely "girl dinner" and "girl math." The former involved users sharing their quirky meals, while the latter showcased humorous rules for spending money.
Controversies: Gendered Trends and Criticisms
The coquette bow trend, like its predecessors, has sparked debates about gendering trends. Some users argue that such trends empower women to reclaim the term "girl," often used derogatorily. Others criticize the use of "girl" as belittling or infantilizing women.
Beyond Coquette: Exploring Other Microtrends
The coquette bow trend is part of a broader pattern of microtrends on TikTok. Other notable trends include the "cottagecore" aesthetic, characterized by vintage clothing and crafts, and the "clean girl" trend, which promotes a certain fashionable look.
User Reactions: From Confusion to Admiration
The coquette bow trend has elicited a range of responses. Many users express confusion about its meaning, while others admire its creative and playful expression of femininity.
The Coquette Trend's Impact: Boosting Popularity of Songs and Brands
The trend has had a significant impact beyond TikTok. It has boosted the popularity of Lana Del Rey's song, "Let The Light In," and even had a positive impact on brands like Raising Cane’s, featuring in the trend.
The Coquette Aesthetic: A Trendsetter on TikTok
Despite its satirical nature, the coquette aesthetic has established itself as a major trendsetter on TikTok. It's a testament to the platform's power to shape social media trends and redefine cultural aesthetics.
Conclusion: The Power of TikTok Trends
The coquette bow trend exemplifies TikTok's capacity to birth and popularize trends that spill over into mainstream culture. Whether or not one understands or agrees with the trend, its influence is undeniable.
"TikTok trends, like the coquette bow trend, have a tremendous impact on mainstream culture, shaping aesthetics and redefining trends."