The Coquette Aesthetic: The Fashion Trend Taking TikTok by Storm
The coquette aesthetic is currently dominating the fashion scene on TikTok, amassing an impressive 1.3 billion views and counting. This trend has become one of the most sought-after styles, with its romantic and playful characteristics captivating the hearts of Gen Z. A quick search on TikTok reveals a flood of dainty dresses, dreamy silhouettes, and an abundance of pink. But what exactly does the coquette aesthetic entail, and where did it originate?
The Origins of the Coquette Aesthetic
The term "coquette" typically refers to a flirtatious woman. However, the fashion trend takes a different approach, focusing on the romantic and soft aspect of the term. Los Angeles-based stylist Marisa Ledford describes the coquette fashion trend as Gen Z's interpretation of flirty, hyper-feminine style inspired by the Victorian Regency era. The key elements of this aesthetic include whimsical staples like milkmaid tops, baby doll dresses, tights, ruffles, and pastel colors.
The coquette trend has a rich history, with roots dating back to Marie Antoinette and gaining popularity in the early 2010s. At that time, coquette fashion served as an alternative style, standing out from mainstream trends like boho chic, athleisure, swag, and hipster fashion. Tumblr blogs in the 2010s were a hub for coquette fashion, showcasing charming girly bedrooms, Lana Del Rey GIFs, and romantic poetry.
In recent years, the coquette aesthetic has experienced a massive resurgence, thanks to platforms like TikTok and Pinterest. It has emerged alongside other fashion trends such as cottagecore, Regencycore, and the "quiet luxury" aesthetic. Shows like "Succession," "Bridgerton," and the music of Lana Del Rey have served as significant sources of inspiration. Additionally, the rising popularity of thrifting and vintage shopping among Gen Z, driven by sustainability and a desire for unique wardrobe pieces, has contributed to the coquette trend's revival.
The Coquette Aesthetic in Pop Culture
One of the most prominent examples of the coquette aesthetic in pop culture today is the Netflix series "Bridgerton." Set in the 1800s Regency period, the show combines period fashion with modern-day trends. The costume designer, Ellen Mirojnick, drew inspiration from the 19th century as well as the 1950s and 1960s, using the Christian Dior: Designer of Dreams exhibition at the Victoria & Albert Museum as a reference.
Another upcoming film that is sure to perpetuate the popularity of the coquette aesthetic is the Greta Gerwig-directed Barbie movie. Although Barbiecore exists as its own trend, the film's anticipation will undoubtedly contribute to the fascination with pink and other feminine-leaning elements within the coquette aesthetic.
Embracing the Coquette Trend
If you're looking to embrace the coquette trend, there are several ways to incorporate its soft, romantic essence into your wardrobe. Stylist Marisa Ledford recommends investing in pieces that feature bows, lace, frills, pearls, or pastel colors. These elements can instantly elevate your look and give it a flirtatious and feminine touch.
Start by experimenting with accessories like ribbons and delicate jewelry. A simple hair bow, as seen on celebrities like Margot Robbie and Hailey Bieber, can add a playful feel and enhance your overall coquette aesthetic. Consider incorporating satin and lace slip dresses or white mini skirts over denim shorts to create a whimsical and dreamy ensemble.
Celebrities Embracing the Coquette Aesthetic
Lana Del Rey has long been associated with the coquette aesthetic, capturing the hearts of fans with her romantic and vintage-inspired style. Known for her dreamy, Old Hollywood vibe, she has become a fashion icon, inspiring countless individuals to emulate her fashion choices. Most recently, she has been leaning into the cottagecore look, further solidifying her influence on the coquette trend.
Another celebrity who embodies the coquette aesthetic is Lily-Rose Depp. Her French-girl fashion sense aligns perfectly with the trend, featuring soft, feminine silhouettes and a penchant for baby pink. Lily-Rose Depp's red carpet appearances often showcase her affinity for this romantic style.
Rapper Lil Nas X has also embraced the coquette trend, making a statement at the 2021 BET Awards with not just one, but two Bridgerton-worthy outfits. His fashion choices, including a toile print gown from Andrea Grossi and a floral patterned suit by Richard Quinn, exemplify the whimsy and playfulness of the coquette aesthetic.
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Sydney Sweeney and Zendaya: Coquette Style Icons
Sydney Sweeney, known for her roles in "The White Lotus" and "Euphoria," has also embraced the coquette trend. Her fashion choices often incorporate a mix of sexy and soft looks, with a touch of Old Hollywood glam. At the 2023 Met Gala, she stunned in a dazzling mermaid-style Miu Miu gown, featuring a soft pink hue, dreamy sequins, and a black chiffon bow that perfectly complemented her coquette-inspired hairstyle.
Zendaya, Sweeney's co-star in "Euphoria," has also been spotted donning the coquette aesthetic. At the 2023 SAG Awards, she walked the red carpet in a blush pink Valentino gown, showcasing its tight-fitting bodice, trumpet silhouette, and a dramatic train adorned with sculpted rosettes. Zendaya's ability to effortlessly embody different styles and trends further solidifies her status as a fashion icon.
The Coquette Aesthetic: A Trend with Flair
The coquette aesthetic has made a significant impact on TikTok and the fashion world at large. With its romantic, flirtatious, and hyper-feminine elements, this trend has captured the attention of Gen Z and beyond. From its historical roots to its modern-day resurgence, the coquette aesthetic has become a symbol of self-expression and individuality. Whether you choose to incorporate bows, lace, or pastel colors into your wardrobe or draw inspiration from celebrities embracing this trend, the coquette aesthetic offers endless possibilities for creating your own unique and enchanting style. So why not embrace your soft, romantic side and join in on the coquette trend today?
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