Exploring the Viral Coquette Aesthetic: A Guide to Embracing Your Romantic Side

The world of fashion is ever-evolving, with trends coming and going like waves in the ocean. One such trend, currently taking the Internet by storm, is the coquette aesthetic. This trend is characterized by a playful, flirtatious, and ultra-feminine style, and it's quickly becoming a favorite among Gen Z creators and fashion enthusiasts alike.

Tracing the Roots of the Coquette Aesthetic

The term "coquette" stems from the French word meaning "flirt" and has been used to describe flirtatious women throughout history. The modern interpretation of this term, however, has expanded to encapsulate a specific fashion style that emphasizes romantic, delicate, and dainty elements, often colored in soft pastels.

This aesthetic isn't entirely new, but rather a reimagined version of pre-existing styles that have been around for years. From the Victorian Regency era to the Japanese Lolita subculture, elements of these styles have been borrowed and rebranded to create the coquette aesthetic we see today.

The Influence of Pop Culture

Pop culture has played a significant role in popularizing the coquette aesthetic. From Netflix's "Bridgerton" with its stunning period costumes to singer Lana Del Rey's vintage-inspired style, these influences have helped shape the coquette aesthetic and bring it into the mainstream.

Key Elements of the Coquette Aesthetic

The coquette aesthetic is all about embracing ultra-feminine elements. Think frills, lace, bows, ribbons, and pastel colors. These elements are often paired with vintage-inspired pieces, creating a unique blend of old and new.


When it comes to clothing, think dainty dresses, milkmaid tops, baby doll dresses, and anything with ruffles. The color palette tends to lean towards pastels, with pink being a clear favorite.


Accessories play a crucial role in the coquette aesthetic. Look for delicate jewelry, hair bows, and pearl necklaces. Ribbons are also a popular choice, either tied in the hair or used as a belt to cinch in the waist.


The coquette aesthetic also extends to makeup. The focus here is on achieving a soft, romantic look, often featuring flushed cheeks, light-colored eyeshadow, and a glossy lip.

[Coquette Trend on Etsy]

Embracing the Coquette Aesthetic: A How-To Guide

Ready to give the coquette aesthetic a try? Here are some tips on how to incorporate this style into your wardrobe.

Start with the basics

Begin by adding some key pieces to your wardrobe. A lace dress or a milkmaid top are excellent starting points. Pair these with some pastel-colored tights or a cute skirt, and you're well on your way to nailing the coquette look.

Don't forget the accessories

Accessories can make or break your coquette look. A pearl necklace or a pair of delicate earrings can add the perfect finishing touch to your outfit. Don't forget about hair accessories either – a ribbon or a bow can add a dash of coquette charm to any look.

Play with makeup

Experiment with your makeup to complement your coquette outfit. Try a soft blush, a light pink lip, and some mascara for a simple yet effective coquette look.

The Coquette Aesthetic: Final Thoughts

There's no denying that the coquette aesthetic is having a moment. With its ultra-feminine elements and nostalgic charm, it's no wonder this style has captured the hearts of fashion lovers everywhere.

Whether you're a long-time fan of this aesthetic or just discovering it for the first time, embracing the coquette style is all about channeling your inner romantic and having fun with fashion. So why not give it a try? You might just find that the coquette aesthetic is the perfect fit for you.

Remember to keep it playful, stay true to your personal style, and most importantly, have fun with it. Happy styling!

Back to blog